E-Commerce Manager

    Business & Management

    CIP Name: E-Commerce Specialist|CIP Code: 52.0208
    SOC Codes: 41-1011, 43-1011

    Plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet.

    $57K
    Median Salary
    -2.65%
    Job Growth
    6mo-1.5yr
    Training
    134.8K
    Jobs/Year

    What E-Commerce Managers Do

    Plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet.

    Common Tasks

    First-Line Supervisors of Retail Sales Workers

    • 1Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
    • 2Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
    • 3Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
    • 4Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
    • 5Instruct staff on how to handle difficult and complicated sales.

    What You'll Learn

    business administrationinformation technologyinformation resources managementweb designcomputer and Internet law and policycomputer privacy and securitye-tradinginsuranceelectronic marketinginvestment capital planningenterprise operationspersonnel supervisioncontractingproduct and service networking

    Types of E-Commerce Managers

    Bakery ManagerDelicatessen ManagerDepartment ManagerDepartment SupervisorGrocery ManagerKey CarrierMeat Department ManagerParts Sales ManagerShift ManagerStore ManagerAccounting ManagerAccounts Payable SupervisorAccounts Receivable ManagerAdministrative SupervisorCustomer Service ManagerCustomer Service SupervisorOffice CoordinatorOffice ManagerOffice SupervisorStaff Services Manager

    Work Environment

    Locations

    • • Retail stores with online pickup/ship-from-store
    • • Corporate offices (sales, marketing, operations)
    • • E-commerce warehouses and fulfillment centers
    • • Customer service/call centers
    • • Remote or hybrid home offices

    Schedule

    Most roles follow a set weekday schedule, but deadlines, promotions, and peak seasons can create high time pressure and occasional evenings or weekends.

    Physical Demands

    Work is often desk-based with significant sitting and computer use, especially in office settings. Retail-linked roles can require long periods of standing and moderate walking, plus occasional handling of merchandise.

    Salary & Job Outlook

    Median $56,730
    $37,523$89,772+
    Entry Level
    10th percentile
    $37,523
    Early Career
    25th percentile
    $45,385
    Median
    50th percentile
    $56,730
    Experienced
    75th percentile
    $71,427
    Top Earners
    90th percentile
    $89,772+

    National Employment: 2,991,000 jobs

    Top Paying States

    Why Demand May Grow

    Businesses continue shifting sales and customer service online, increasing the need for people who can run e-commerce operations and digital marketing. Growth in online ordering, fulfillment coordination, and customer support can also create more supervisory and operations roles.

    Skills You'll Need

    Digital marketing fundamentals (email, SEO, paid ads)E-commerce platform and website managementData analysis and KPI tracking (sales, conversion, returns)Customer service and conflict resolutionTeam leadership and coachingProcess improvement and workflow organizationBasic understanding of privacy, security, and online complianceClear written communication

    Pros & Cons

    Pros

    • Skills apply across many industries
    • Clear paths into supervision and management
    • Mix of business, tech, and marketing work
    • Opportunities for remote or hybrid work
    • Work is less physically intense than many trades

    Cons

    • High time pressure tied to sales goals and deadlines
    • Customer complaints and escalations can be stressful
    • Some roles require standing and being on the floor for long shifts
    • Automation can reduce certain supervisory positions
    • Peak seasons can mean longer hours
    FAQ

    Common Questions About the E-Commerce Manager Trade

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