Marketing Manager
Marketing & Sales
CIP Name: Marketing Manager|CIP Code: 52.1401
SOC Codes: 25-1011, 11-2011, 11-2021, 11-2022, 13-1131, 13-1161, 11-2033
Undertake and manage the process of developing consumer audiences and moving products from producers to consumers.
$123K
Median Salary
+4.7%
Job Growth
6mo-2.3yr
Training
10.2K
Jobs/Year
What Marketing Managers Do
Undertake and manage the process of developing consumer audiences and moving products from producers to consumers.
Common Tasks
Business Teachers, Postsecondary
- 1Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accounting, principles of marketing, and operations management.
- 2Evaluate and grade students' class work, assignments, and papers.
- 3Initiate, facilitate, and moderate classroom discussions.
- 4Prepare course materials, such as syllabi, homework assignments, and handouts.
- 5Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.
What You'll Learn
buyer behavior and dynamicsprinciple of marketing researchdemand analysiscost-volume and profit relationshipspricing theorymarketing campaign and strategic planningmarket segmentsadvertising methodssales operations and managementconsumer relationsretailingapplications to specific products and markets
Types of Marketing Managers
Accounting InstructorAccounting ProfessorAssociate ProfessorBusiness Administration ProfessorBusiness InstructorBusiness ProfessorInstructorManagement ProfessorMarketing ProfessorProfessorAccount ExecutiveAdvertising Manager (Ad Manager)Advertising Sales Manager (Ad Sales Manager)Classified Advertising Manager (Classified Ad Manager)Communications DirectorCommunications ManagerCreative Services DirectorMarketing and Promotions ManagerPromotions DirectorPromotions ManagerAccount SupervisorBrand ManagerBusiness Development DirectorBusiness Development ManagerCommercial Lines ManagerMarket Development ExecutiveMarketing CoordinatorMarketing DirectorMarketing ManagerProduct ManagerDistrict Sales ManagerFractional Sales ExecutiveNational Sales ManagerRegional Sales ManagerSales DirectorSales ManagerSales Operations Manager (Sales Ops Manager)Sales SupervisorSales VP (Sales Vice President)Sales and Marketing VP (Sales and Marketing Vice President)Contract Grant WriterDevelopment AssociateDevelopment OfficerDirect Response ConsultantFundraising ConsultantGrant CoordinatorPhilanthropy OfficerPrincipal Gifts OfficerBusiness Development SpecialistCommunications SpecialistDemographic AnalystMarket AnalystMarket Research AnalystMarket Research ConsultantMarket Research SpecialistMarket ResearcherAdvancement DirectorAnnual Giving DirectorDevelopment DirectorDonor Engagement DirectorFoundation DirectorFundraising ManagerIndividual Giving DirectorIndividual Giving ManagerInstitutional Advancement VP (Institutional Advancement Vice President)Major Gifts Director
Work Environment
Locations
- • Corporate offices
- • Advertising and marketing agencies
- • Retail and e-commerce companies
- • Nonprofit organizations
- • Remote or hybrid home offices
Schedule
Most roles follow a weekday business schedule, but deadlines and launches can create long hours and high time pressure.
Physical Demands
Work is primarily desk-based with long periods of sitting and computer use. Physical exertion is low, with occasional meetings, events, or travel.
Salary & Job Outlook
Median $123,480
$63,003$177,566+
Entry Level
10th percentile
$63,003
Early Career
25th percentile
$85,987
Median
50th percentile
$123,480
Experienced
75th percentile
$166,420
Top Earners
90th percentile
$177,566+
National Employment: 2,278,400 jobs
Top Paying States
Why Demand May Grow
Companies are investing more in data-driven marketing, digital channels, and customer analytics to compete and grow revenue. Growth in e-commerce and new product launches can increase the need for professionals who can plan campaigns, pricing, and go-to-market strategy.
Skills You'll Need
Marketing strategy and campaign planningMarket research and customer insight analysisData analytics (KPIs, dashboards, A/B testing)Budgeting and ROI measurementCopywriting and creative briefingProject management and prioritizationCommunication and stakeholder managementNegotiation and vendor management
Pros & Cons
Pros
- • High earning potential in many industries
- • Creative and strategic work with measurable impact
- • Strong demand for digital and analytics skills
- • Opportunities across nearly every sector
- • Clear advancement paths into director and executive roles
Cons
- • High pressure to hit growth, lead, or revenue targets
- • Frequent deadlines and last-minute changes
- • Work can be affected by budget cuts and market swings
- • Requires constant learning as platforms and tools change
- • Stakeholder management and cross-team conflict can be stressful
FAQ
Common Questions About the Marketing Manager Trade
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