Retail Manager
Procurement & Purchasing Management
Manage the operations of a wide variety of retail businesses, including department stores; independent and chain stores; fashion, food and beverage, and pharmaceutical establishments; and online retail businesses.
What Retail Managers Do
Manage the operations of a wide variety of retail businesses, including department stores; independent and chain stores; fashion, food and beverage, and pharmaceutical establishments; and online retail businesses.
Common Tasks
General and Operations Managers
- 1Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
- 2Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
- 3Direct administrative activities directly related to making products or providing services.
- 4Prepare staff work schedules and assign specific duties.
- 5Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
What You'll Learn
Types of Retail Managers
Work Environment
Locations
- • Big-box and department stores
- • Grocery and specialty retail stores
- • Pharmacies and health retailers
- • Shopping malls and retail centers
- • E-commerce and fulfillment operations
Schedule
Most retail managers work set schedules but often include evenings, weekends, and holidays, with high time pressure during peak sales periods.
Physical Demands
Work is a mix of standing/walking the sales floor and desk time for scheduling, reporting, and ordering. Some roles require light lifting and frequent handling of merchandise, especially during stocking and resets.
Salary & Job Outlook
National Employment: 5,248,600 jobs
Top Paying States
Why Demand May Grow
Demand can rise as retailers expand omnichannel operations (stores plus e-commerce) and need managers who can coordinate inventory, staffing, and customer experience across channels. Growth in multi-location chains and data-driven merchandising also increases the need for strong operations leaders.
Skills You'll Need
Pros & Cons
Pros
- • Clear advancement path from supervisor to store or district leadership
- • Transferable skills across many industries and store types
- • Varied work combining people leadership, sales, and operations
- • Opportunity to impact results quickly through merchandising and service
- • Strong earning potential at higher management levels
Cons
- • Evenings, weekends, and holiday work is common
- • High pressure to hit sales, shrink, and labor targets
- • Customer complaints and conflict management can be frequent
- • Some supervisory retail roles are projected to decline
- • Long periods of standing and being on the floor
Common Questions About the Retail Manager Trade
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