Retail Manager

    Procurement & Purchasing Management

    CIP Name: Retail Manager|CIP Code: 52.0212
    SOC Codes: 11-1021, 25-1011, 41-1011

    Manage the operations of a wide variety of retail businesses, including department stores; independent and chain stores; fashion, food and beverage, and pharmaceutical establishments; and online retail businesses.

    $97K
    Median Salary
    +4.4%
    Job Growth
    6mo-1.5yr
    Training
    125.1K
    Jobs/Year

    What Retail Managers Do

    Manage the operations of a wide variety of retail businesses, including department stores; independent and chain stores; fashion, food and beverage, and pharmaceutical establishments; and online retail businesses.

    Common Tasks

    General and Operations Managers

    • 1Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
    • 2Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
    • 3Direct administrative activities directly related to making products or providing services.
    • 4Prepare staff work schedules and assign specific duties.
    • 5Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.

    What You'll Learn

    retail managementmerchandise managementcustomer service managementmarketingorganizational behavioraccountingfinancebusiness lawpersonnel management

    Types of Retail Managers

    Business ManagerCenter ManagerDepartment ManagerDistrict ManagerGeneral Manager (GM)Operations DirectorOperations General Manager (Operations GM)Operations ManagerPlant SuperintendentStore ManagerAccounting InstructorAccounting ProfessorAssociate ProfessorBusiness Administration ProfessorBusiness InstructorBusiness ProfessorInstructorManagement ProfessorMarketing ProfessorProfessorBakery ManagerDelicatessen ManagerDepartment SupervisorGrocery ManagerKey CarrierMeat Department ManagerParts Sales ManagerShift Manager

    Work Environment

    Locations

    • • Big-box and department stores
    • • Grocery and specialty retail stores
    • • Pharmacies and health retailers
    • • Shopping malls and retail centers
    • • E-commerce and fulfillment operations

    Schedule

    Most retail managers work set schedules but often include evenings, weekends, and holidays, with high time pressure during peak sales periods.

    Physical Demands

    Work is a mix of standing/walking the sales floor and desk time for scheduling, reporting, and ordering. Some roles require light lifting and frequent handling of merchandise, especially during stocking and resets.

    Salary & Job Outlook

    Median $97,270
    $46,460$143,547+
    Entry Level
    10th percentile
    $46,460
    Early Career
    25th percentile
    $63,040
    Median
    50th percentile
    $97,270
    Experienced
    75th percentile
    $140,360
    Top Earners
    90th percentile
    $143,547+

    National Employment: 5,248,600 jobs

    Top Paying States

    Why Demand May Grow

    Demand can rise as retailers expand omnichannel operations (stores plus e-commerce) and need managers who can coordinate inventory, staffing, and customer experience across channels. Growth in multi-location chains and data-driven merchandising also increases the need for strong operations leaders.

    Skills You'll Need

    Team leadership and coachingCustomer service and conflict resolutionSales and merchandising fundamentalsScheduling and labor planningInventory control and loss preventionBudgeting and basic financial analysisCommunication and presentation skillsProblem-solving under time pressure

    Pros & Cons

    Pros

    • Clear advancement path from supervisor to store or district leadership
    • Transferable skills across many industries and store types
    • Varied work combining people leadership, sales, and operations
    • Opportunity to impact results quickly through merchandising and service
    • Strong earning potential at higher management levels

    Cons

    • Evenings, weekends, and holiday work is common
    • High pressure to hit sales, shrink, and labor targets
    • Customer complaints and conflict management can be frequent
    • Some supervisory retail roles are projected to decline
    • Long periods of standing and being on the floor
    FAQ

    Common Questions About the Retail Manager Trade

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