Sales and Marketing
Marketing & Sales
A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers.
What Sales and Marketings Do
A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers.
Common Tasks
Business Teachers, Postsecondary
- 1Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accounting, principles of marketing, and operations management.
- 2Evaluate and grade students' class work, assignments, and papers.
- 3Initiate, facilitate, and moderate classroom discussions.
- 4Prepare course materials, such as syllabi, homework assignments, and handouts.
- 5Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.
What You'll Learn
Types of Sales and Marketings
Work Environment
Locations
- • Wholesale distributors
- • Manufacturing companies
- • Corporate sales offices
- • Client sites and business-to-business visits
- • Remote/home offices
Schedule
Most roles follow a weekday schedule with moderate time pressure, though travel, customer meetings, and end-of-month or quota deadlines can extend hours.
Physical Demands
Work is generally light to moderate physically, with a lot of sitting, computer/phone time, and some walking during client visits. Occasional lifting of samples or product materials may be required depending on the industry.
Salary & Job Outlook
National Employment: 1,413,600 jobs
Top Paying States
Why Demand May Grow
Companies continue to compete for customers across in-person and digital channels, increasing the need for salespeople who can explain value and manage accounts. Growth in distribution and e-commerce also supports ongoing demand for wholesale and manufacturing sales roles.
Skills You'll Need
Pros & Cons
Pros
- • Strong earning potential with commissions/bonuses
- • Transferable skills across many industries
- • High volume of job openings in sales roles
- • Opportunities to build a professional network
- • Clear performance metrics and advancement paths
Cons
- • Income can be variable and tied to quotas
- • Rejection and customer pushback are common
- • Travel and irregular hours may be required
- • Pressure to meet targets can be stressful
- • Market downturns can reduce opportunities
Common Questions About the Sales and Marketing Trade
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