Wholesale Sales Rep

    Fashion & Apparel

    CIP Name: Wholesale Sales Representative|CIP Code: 52.1902
    SOC Code: 41-4012

    Promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts.

    $67K
    Median Salary
    +0.3%
    Job Growth
    6mo-1.5yr
    Training
    114.8K
    Jobs/Year

    What Wholesale Sales Reps Do

    Promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts.

    Common Tasks

    • 1Answer customers' questions about products, prices, availability, product uses, and credit terms.
    • 2Recommend products to customers, based on customers' needs and interests.
    • 3Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
    • 4Consult with clients after sales or contract signings to resolve problems and to provide ongoing support.
    • 5Prepare sales contracts and order forms.

    What You'll Learn

    wholesalingwholesale advertisingsellingcustomer relations

    Types of Wholesale Sales Reps

    Account RepresentativeCustomer Account TechnicianInside SalespersonOutside Sales RepresentativeRoute Sales RepresentativeSales ConsultantSales ProfessionalSales Representative (Sales Rep)SalesmanSalesperson

    Work Environment

    Locations

    • • Wholesale distributor offices
    • • Manufacturer sales offices
    • • Client sites (retailers and business customers)
    • • Home offices (remote sales)
    • • Trade shows and industry events

    Schedule

    Most work a set weekday schedule, with regular customer calls and occasional travel or evening events during promotions or trade shows.

    Physical Demands

    The job is moderately physical, with a mix of sitting for calls and computer work and standing/walking during client visits. Lifting is usually light, but repetitive motions and time on the road can be tiring.

    Salary & Job Outlook

    Median $66,780
    $37,856$134,472+
    Entry Level
    10th percentile
    $37,856
    Early Career
    25th percentile
    $49,046
    Median
    50th percentile
    $66,780
    Experienced
    75th percentile
    $97,572
    Top Earners
    90th percentile
    $134,472+

    National Employment: 1,310,500 jobs

    Top Paying States

    Why Demand May Grow

    Demand may rise as manufacturers and wholesalers expand into new regions and product lines and need reps to build retailer relationships and secure supply contracts. Growth in e-commerce and omnichannel retail can also increase the need for account management and coordinated promotions.

    Skills You'll Need

    Product knowledge and quick learningPersuasive communication and presentationNegotiation and closing skillsCustomer relationship management (CRM) proficiencyPricing, quoting, and contract basicsTime management and territory planningProblem-solving and follow-up disciplineProfessionalism and resilience

    Pros & Cons

    Pros

    • Strong earning potential, often with commissions
    • Work is relationship-driven and varied day to day
    • Transferable sales skills across many industries
    • Opportunities to advance into account management or sales leadership
    • Limited heavy manual labor

    Cons

    • Income can fluctuate with quotas and market conditions
    • Moderate time pressure to meet sales targets
    • Frequent rejection and negotiation can be stressful
    • Travel and driving may be required for outside sales roles
    • Customer issues may require after-hours responsiveness
    FAQ

    Common Questions About the Wholesale Sales Rep Trade

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